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5★ · Crete

LUX ME White Palace

Pigianos Kampos 741 00, Grèce, Crete

4.64.6/51,662 reviews · Google rating
  • In Rethymno on Crete’s north coast
  • 1,000-metre beach of sand and pebbles
  • Open, light-filled public spaces
  • Hippie Spa

Hotel 5-star in Crete, Greece, 486 m from Kingdom Hall of Jehovah's Witnesses, featuring a spa, outdoor pool and fine-dining restaurant.

What makes LUX ME White Palace distinctive for a stay in Crete?

The hotel sits on Crete’s north coast in Rethymno, along a 1,000-metre beach of sand and pebbles.

The stay centres on open, light-filled spaces, a relaxed atmosphere, poolside living and a spa designed for wellbeing.

What is included in the stay experience at LUX ME White Palace?

The stay includes access to the hotel’s main leisure areas, including the beach, outdoor pool, spa and restaurants.

The exact inclusions may vary by room category and dates. The Concierge can confirm what applies to your booking.

Is there a dress code at LUX ME White Palace?

A neat, time-appropriate style is usually the best fit, especially in the evening.

For restaurants or certain evening venues, it is best to check the day’s guidance with the Concierge or reception.

A word from the Concierge

LUX ME White Palace through the Concierge's eyes

LUX ME White Palace is located on Crete's northern coast in Rethymno. This 5★ hotel, by Grecotel, sits along a 1,000 m long beach of sand and pebbles. The open and light-filled public spaces create a welcoming atmosphere. The water quality is excellent, verified by the posidonia meadows, enchanting visitors with its natural setting. What sets this hotel apart is its relaxing ambiance and modern facilities. Guests enjoy poolside life and refined gastronomy. The Hippie Spa offers moments of relaxation, while a variety of activities cater to all ages. The overall atmosphere invites relaxation and discovery. Before you go, know that this hotel suits both couples and families. The activities available allow for different types of stays. The summer season is particularly popular, but the hotel remains pleasant off-season. Be sure to check availability to make the most of your stay. _My tip from the Concierge:_ book your activities in advance to secure your spot, especially during peak season.

Why choose LUX ME White Palace?

LUX ME White Palace is an exceptional address in Crete, chosen by the Concierge for its location, service and character. This page gathers verified facts — rooms, dining, amenities, access and policies — together with the Concierge's tip, the operational secret worth knowing before you go. Updated 29 June 2026.

  • In Rethymno on Crete’s north coast
  • 1,000-metre beach of sand and pebbles
  • Open, light-filled public spaces
  • Hippie Spa
  • Water quality reflected by Posidonia seagrass

Rooms & suites

The hotel at a glance

Services & amenities

Wellness

2
  • Spa
  • Outdoor pool

Dining

2
  • Fine-dining restaurant
  • Bar

Services

2
  • 24-hour concierge
  • Laundry service

Family & pets

1
  • Family-friendly

Connectivity

1
  • Free Wi-Fi

Accessibility

1
  • Elevator

Other amenities

19
  • 24-hour front desk
  • Air conditioning
  • Bathrobes and slippers
  • Beach access
  • Blackout curtains
  • Breakfast service
  • Daily housekeeping
  • Flat-screen TV
  • In-room safe
  • Luggage storage
  • Minibar
  • Multilingual staff
  • Nespresso machine
  • Non-smoking property
  • Premium toiletries
  • Restaurant
  • Turndown service
  • USB charging ports
  • Wake-up service

Signature experiences

Exclusive on-site programmes that define this property's character, beyond the room key.

  • Breakfast facing the sea

    Starting the day in the soft light of Crete’s north coast immediately sets the tone. Breakfast by the sea offers one of the hotel’s most appealing moments, when the beach is only just waking and the day still feels unhurried.

    IncontournableIncluded in your stay
  • A beach day along the long shoreline

    Making the most of the hotel’s 1,000-metre beach of sand and pebbles is one of the most telling experiences here. Swim, walk the shoreline, alternate between sun and shade, and appreciate the clear water associated with healthy Posidonia seagrass.

    SignatureIncluded in your stay
  • Wellbeing ritual at the Hippie Spa

    The Hippie Spa lends itself to a restorative ritual shaped by the seaside setting: recovery after sun exposure, muscular release, a grounding treatment at the start of the stay or a calming pause before departure.

    Bien-êtreReservation required
  • An evening in Rethymno

    Leaving the resort in the late afternoon for Rethymno adds an urban and cultural layer to the stay. Wandering the old town, noticing Venetian traces, pausing by the harbour or settling on a terrace as the light fades offers a rewarding contrast to beach time.

    Included in your stay
  • A day of poolside reading and light

    One of the true signatures of a Mediterranean resort is the art of doing very little without ever feeling idle. Here, the open, light-filled spaces are ideal for a day of reading by the pool, swimming, lingering in the shade and letting the hours unfold naturally.

    Slow travelIncluded in your stay
  • A gentle family stay

    The hotel suits family and multi-generational stays thanks to its clear layout, direct access to the shore and practical services. The experience lies less in a single activity than in an easy holiday rhythm: swimming, rest, simple logistics and enough flexibility for everyone to keep their own pace.

    FamillesIncluded in your stay

In the press

Distinctions & affiliations

Brand
Grecotel Hotels & Resorts

Stay policies

Check-in & check-out

Check-in
From 15:00
Check-out
Until 11:00

Pets

Pets are not allowed.

Pets are not allowed.

Wi-Fi

Complimentary high-speed Wi-Fi in all rooms and public spaces.

Location & access

Address: Pigianos Kampos 741 00, Grèce

View on the map

Google listing

Guest reviews

4.6 / 5 · 1,662 reviews

5/5Sally Turrall

Complex Review: Fantastic Service, but Book Restaurants Early! We would definitely return to the Grecotel LuxMe White Palace in the near future! The standout feature of this hotel is undoubtedly its incredible team. 🌟…

5/5Lucy Aldred

We recently stayed at Grecotel LUXME White and it was honestly one of the nicest hotels we have ever stayed in. From the moment we arrived, the service was exceptional. We were welcomed by an attentive member of staff…

5/5Matthew Talbot

The best hotel I’ve ever visited - giving us (a family of three) the best holiday we’ve ever had. Do NOT hesitate to come here, we had the most perfect stay. We stayed for a week in a swim up family room, the room was…

Reviews provided by Google Maps. View on Google

Around the hotel

Less than 6 minutes on foot from the heart of the neighbourhood: museums, Michelin tables, and the everyday shops you actually need.

What we visit in the neighbourhood

Three places I send my guests to on their first day.

My tip: start early — you save 30 minutes at the door.

  • Kingdom Hall of Jehovah's WitnessesChurch

    486 m · 6 min walk

    Religious building a six-minute walk away, a place of worship for Jehovah's Witnesses.

    Practical information

    The concierge’s wordA 6-minute walk away, a simple moment of reflection if you're looking for a discreet place of worship during your stay.

  • Church of St. NicholasChurch

    2.2 km · 4 min by car

    Religious building located 2153 meters away, providing insight into local architecture.

    Practical information

    The concierge’s wordIf you’re in the mood for a peaceful break, the Church of St. Nicholas offers a lovely glimpse of local architecture.

  • Church of St. PanteleimonChurch

    2.2 km · 4 min by car

    Religious building located 2,246 meters away, providing insight into local architecture.

    Practical information

    The concierge’s wordIf you’re in the mood for a peaceful break, the Church of St. Panteleimon offers a lovely glimpse of local architecture.

  • Andis Garten EdenTourist attraction

    2.4 km · 4 min by car

    Tourist attraction located 2439 meters away, providing an experience of nature and biodiversity exploration.

    Practical information

    The concierge’s wordFor a nature break, head to Andis Garten Eden if you feel like exploring biodiversity and enjoying a moment surrounded by greenery.

  • Crete TravelTourist attraction

    2.5 km · 4 min by car

    Travel agency 2,481 meters away, specializing in organizing trips and excursions in Crete.

    Practical information

    The concierge’s wordHandy if you want to plan a getaway or excursion in Crete with a dedicated contact, especially at the start of your stay.

  • Creta Safari PathfindersTourist attraction

    2.8 km · 5 min by car

    Travel agency 2.8 kilometers away, specializing in excursions and guided tours in Crete.

    Practical information

    The concierge’s wordIf you want to explore Crete without the logistics, Creta Safari Pathfinders can be a nice option for a guided outing.

  • Church of Saints Cosmas and Damian AgionChurch

    2.9 km · 5 min by car

    Religious building located 2880 meters away, providing insight into local architecture.

    Practical information

    The concierge’s wordIf you’re in the mood for a peaceful break, this church offers a lovely glimpse of local architecture during a cultural outing in Crete.

  • Agios Dimitrios ChurchChurch

    2.9 km · 5 min by car

    Religious building located 2888 meters away, providing insight into local architecture.

    Practical information

    The concierge’s wordFor a peaceful break, Agios Dimitrios Church offers a lovely glimpse of local architecture, ideal between two visits in Crete.

What we do nearby

What I book for them when they have a free half-day.

My tip: book the day before — the best tables close fast.

  • Athletic FieldPark

    3.2 km · 5 min by car

    Athletic field, a green space suitable for outdoor activities and recreation.

    Practical information

    The concierge’s wordFor an active break or a moment outdoors, Athletic Field is well suited to open-air activities and leisure.

  • RAGAVASPark

    3.4 km · 6 min by car

    Park 3.4 km away, providing a green space to relax and enjoy nature.

    Practical information

    The concierge’s wordFor a green break, head to RAGAVAS when you feel like slowing down and enjoying a peaceful moment in nature.

Frequently asked questions

Everything a guest might ask before and during their stay — rooms, dining, spa, family and hotel policies.

Arrival & Departure

  • What are the check-in and check-out times at LUX ME White Palace?

    Check-in is generally in the afternoon and check-out is in the late morning. Please contact the concierge to confirm the arrangements for the day.

  • Can I check in early?

    Early check-in is possible subject to availability; an additional charge may apply depending on the arrival time and occupancy rate.

  • Does the hotel offer late check-out and under what conditions?

    Late departures may be offered depending on room availability and may incur additional charges.

  • Are transfers to the airport offered?

    Private transfers can be arranged on request for a fee between the hotel and the main airports in Crete via the concierge.

Location & Access

  • Where is the Grecotel LUX ME White Palace located in Crete?

    The hotel is located in Pigianos Kampos, by the sea, east of the town of Rethymnon on the north coast of Crete.

  • What is the distance between the hotel and the airport?

    The hotel is approximately 70 km from Heraklion Airport and about 80 km from Chania Airport, depending on the chosen route.

  • How long does it take to reach the centre of Rethymnon from the hotel?

    The resort of Rethymnon can be reached by car or taxi in about twenty minutes from the hotel.

  • Does the hotel have parking?

    The hotel has free on-site parking for guests, with outdoor spaces near the entrance.

Rooms & Amenities

  • What views are offered from the rooms at LUX ME White Palace?

    Rooms generally offer garden view, side sea view or front sea view, depending on the reserved category, with terraces or balconies.

  • What amenities are found in the standard rooms of the hotel?

    Rooms are equipped with at least air conditioning, flat-screen TV, mini-fridge or minibar, safe, and tea/coffee making facilities.

  • Does the hotel offer rooms or villas with a private pool?

    Some suites and villas have private or shared pools, available depending on the reserved categories.

  • Is Wi-Fi available in the hotel?

    Wi-Fi is available free of charge in the hotel, including in the rooms and common areas.

  • What are the average rates for a night at the Grecotel LUX ME White Palace in Crete?

    Prices vary according to the season, room type, and current offers; they can be checked in real-time on major booking sites.

Included Services

  • What does the LUXME all-inclusive package at LUX ME White Palace include?

    The LUXME package is an ultra all-inclusive formula including most meals, selected drinks, and various on-site activities.

  • Are beach and pool towels included in the stay?

    Beach and pool towels are generally provided free of charge to guests, with dedicated collection points.

  • How often is housekeeping done in the rooms?

    Housekeeping is provided daily, and an evening turn-down service may be offered depending on the room category.

  • Are there paid services in addition to the all-inclusive at LUX ME White Palace?

    Certain services such as spa treatments, premium wines, motorised activities, or external excursions may incur additional charges.

  • What are the recurring customer reviews about the LUX ME White Palace?

    Online reviews highlight the quality of service, the beachfront location, cleanliness, and the highly appreciated all-inclusive package.

Dining

  • What type of breakfast is offered?

    Breakfast is served as a varied buffet with hot and cold options, Greek and international specialities.

  • How many restaurants are available at Grecotel LUX ME White Palace?

    The hotel has several à la carte restaurants and a main buffet restaurant, offering Mediterranean, Greek, and international cuisine.

  • Does the hotel offer menus suitable for food allergies or specific diets?

    Vegetarian options and some dishes suitable for intolerances are offered; specific diets must be communicated in advance to the staff.

  • Are snacks or light meals available during the day in addition to the main meals?

    Snacks, ice creams, and light meals are generally available during the day in certain bars or dining points, included in the package.

Spa & Wellness

  • Does the LUX ME White Palace have a spa on site?

    The hotel has a wellness area with spa treatments, massages, and various therapies, available at an additional cost.

  • Is there a gym or fitness centre in the hotel?

    A fully equipped fitness centre is available for guests, with access generally included in the stay.

  • How can I book a massage or wellness treatment at the LUX ME White Palace?

    Massages and treatments can be booked in advance or on-site, subject to availability and with variable prices depending on the treatment.

  • Does the hotel offer wellness activities such as yoga or relaxation?

    Calm outdoor spaces and sometimes gentle or relaxation activities may be offered depending on the entertainment programme.

Activities & Leisure

  • Does the hotel have a swimming pool?

    The hotel has several outdoor pools, including lagoon pools and pools close to the beach.

  • What leisure activities are offered on-site at the LUX ME White Palace?

    Daily activities such as light sports, entertainment, and evening shows are generally offered as part of the leisure programme.

  • Is the beach directly accessible from the LUX ME White Palace?

    The hotel is beachfront and provides direct access to a well-equipped beach with sun loungers and umbrellas for guests.

  • Are there water sports available near the hotel?

    Non-motorised water sports may be offered depending on the season; motorised activities are often provided by external operators.

  • What do the pools and outdoor spaces of the Grecotel LUX ME White Palace look like according to the photos?

    Official photos and those from travellers show a bright design, lagoon-style pools, outdoor spaces facing the sea, and contemporary rooms.

Family & Kids

  • Does the LUX ME White Palace have a kids' club?

    The hotel offers a kids' club with a programme of activities and supervised events according to age and season.

  • Does the hotel provide baby cots or infant equipment?

    Baby cots and high chairs can be provided upon request, subject to availability.

  • Are there family rooms suitable for two adults and two children?

    Some types of family rooms or suites offer separate spaces for parents and children, with suitable bedding.

  • Are there pools or play areas specifically designed for children?

    Shallow pools or areas suitable for children are available, with mandatory parental supervision.

Pets

  • Are pets allowed at LUX ME White Palace?

    Pets are generally not accepted in this establishment, except for specific cases that are duly authorised.

  • Does the hotel offer special services for pets?

    No specific services are advertised for pets, such as bowls or beds, as the hotel is not pet-friendly.

  • Can I come with a service dog to LUX ME White Palace?

    It is advisable to inform about any needs related to a service animal in advance to best organise your stay.

Accessibility

  • Is LUX ME White Palace suitable for people with reduced mobility?

    The hotel has accessible rooms and some facilities for people with reduced mobility, upon request at the time of booking.

  • Are the restaurants and beach easily accessible by wheelchair?

    The main common areas are generally accessible via ramps or lifts, with some areas potentially having steps.

  • How can I communicate my specific accessibility needs before my arrival?

    It is recommended to specify your specific accessibility needs so that the room allocation can be appropriate.

Billing & Policies

  • What payment methods are accepted at LUX ME White Palace?

    Common payment methods include major international credit cards and cash payments in euros at the reception.

  • What is the hotel's cancellation policy?

    Cancellation conditions vary according to the rate and booking channel; they are specified at the time of booking and on your confirmation.

  • Are there any tourist taxes to pay?

    A tourist tax per person per night is generally payable on site, in addition to the room price, according to current Greek regulations.

  • Does the hotel require a security deposit or a credit card pre-authorisation at check-in?

    Credit card pre-authorisations or security deposits may be requested upon arrival to cover any additional charges.

Sustainability

  • Does the Grecotel LUX ME White Palace have a sustainability policy?

    The hotel is part of the Grecotel group, which promotes various environmental and social responsibility initiatives in its establishments.

  • What eco-friendly measures are implemented in the hotel rooms?

    Energy and water-saving measures, as well as partial recycling, are generally in place in the rooms and common areas.

  • Does the hotel prioritise local products in its restaurants and bars?

    Local and seasonal products are regularly highlighted in the dining options, supporting producers from Crete.

  • Does the hotel implement actions to reduce its consumption of paper and plastic?

    Some documents and information may be digitised to reduce paper usage, particularly through applications or information screens.

The Concierge answers — LUX ME White Palace

Tables, transfers, spa, excursions or special occasions — how the Concierge replies when you ask.

Transfers & Transport

  • Can you arrange a private transfer between Heraklion airport and LUX ME White Palace?

    The concierge can organise a private transfer by car or minivan between Heraklion or Chania airport and the hotel, with personalised welcome and child seat upon request.

  • Is it possible to book a taxi through the hotel for my travels in Crete?

    The concierge can book reliable taxis with English or French-speaking drivers as available, departing from and arriving at the hotel.

  • Can you help me rent a car delivered directly to LUX ME White Palace?

    The concierge can arrange for a rental car to be delivered and picked up directly at the hotel, with suitable insurance options.

  • How can I organise an early morning transfer to the airport from the hotel?

    It is recommended to contact the concierge to organise a shuttle or private vehicle transfer for very early or late departures.

  • Can I book a car with a driver for the day departing from the hotel?

    The concierge can offer premium vehicle transfers with a private driver for customised island tours.

Restaurant Reservations

  • Can you book me into another Grecotel hotel, such as Grecotel Creta Palace or Marine Palace?

    Reservations are made through the concierge, who can suggest various Grecotel restaurants in the area and manage availability.

  • Can the hotel book me a traditional Cretan taverna in Rethymnon?

    The concierge can recommend and reserve typical Cretan tavernas in Rethymnon or nearby villages, according to your preferences.

  • How can I organise a gluten-free or vegan dinner in the restaurants of LUX ME White Palace?

    The concierge can arrange special menus, inform the chefs, and reserve suitable slots for specific dietary requirements.

  • Is it possible to organise a private dinner by the sea within the hotel?

    The concierge can reserve a romantic dinner by the sea with a preferred table and appropriate decoration, subject to availability.

Spa Bookings

  • How can I book a massage or wellness treatment before my arrival at LUX ME White Palace?

    Reservations are made through the concierge or spa reception, which offers available slots and treatments during your stay.

  • Can I organise a couples' treatment at the spa for a special occasion?

    The concierge can organise couples' treatments according to the spa menu and available times.

  • Does the hotel offer spa treatments suitable for teenagers and how can they be booked?

    It is recommended to contact the concierge to check the list of treatments for children/teenagers offered and to book suitable slots.

Excursions & Cultural Visits

  • Can you organise a private guided tour of archaeological sites like Knossos from the hotel?

    The concierge can arrange private or small group excursions to Knossos, Heraklion, or traditional villages with an official guide.

  • Is it possible to book a boat or catamaran excursion departing from the Rethymnon area?

    The concierge can book a day on a boat or catamaran with a skipper, possibly including swimming and lunch on board.

  • Can the hotel organise an excursion to the Cretan mountain villages with a tasting of local products?

    The concierge can offer day tours combining mountain villages, monasteries, and tastings of olive oil or wine.

  • How can I organise a half-day excursion that fits with my airport departure time?

    It is recommended to go through the concierge to organise excursions departing early or late, with transfers tailored to your flight schedule.

Special Occasions

  • Can you prepare a romantic decoration in the room for a wedding anniversary?

    The concierge can organise a romantic room decoration with flowers, petals, and a bottle of wine or champagne, according to your wishes.

  • Can the hotel organise a surprise birthday cake at the restaurant?

    The concierge can order a personalised cake, arrange a small ceremony, and coordinate with the restaurant team.

  • Is it possible to organise a special marriage proposal at LUX ME White Palace?

    The concierge can assist in preparing marriage proposals, with setups by the sea or at the restaurant.

Shopping & Luxury Services

  • Can you recommend luxury or designer boutiques near the hotel?

    The concierge can recommend designer boutiques, jewellery shops, and quality Cretan product stores in Rethymnon and the surrounding area.

  • Can the hotel organise a personal shopper for an afternoon of shopping in Heraklion or Rethymnon?

    The concierge can arrange a personal shopper service or private shopping accompaniment, subject to the availability of external providers.

Family Activities

  • How can one find out about and book activities at the kids club and family entertainment at the hotel?

    The concierge can provide the schedules for the kids' clubs, book certain activities, and supply the detailed programme for the day.

  • Can you suggest excursions suitable for young children departing from LUX ME White Palace?

    The concierge can suggest and organise outings suitable for children, such as water parks, educational farms, or short cruises.

Personalized Experiences

  • Can the hotel help prepare a personalised itinerary to explore Crete in a few days?

    The concierge can create a tailored itinerary combining beaches, villages, cultural sites, and gourmet stops according to your interests.

  • Is it possible to book a professional photographer for a photo session within the hotel grounds?

    The concierge can organise a private photo session within the hotel or on the beach, with an external professional photographer.

  • Can you arrange a Cretan cooking class or a tasting of local wines during my stay?

    The concierge can coordinate Cretan cooking classes or tastings of olive oil and wine with local partners.

The Concierge Club — your benefits

Possible benefits when you travel with MyConciergeHotel. The exact perks are confirmed at booking time, depending on the hotel and availability.

  • Monthly Concierge newsletter

    A curated monthly selection of hotels, itineraries and operational tips you will not find in commercial guides.

    • Your Concierge Club account

      Track your bookings, pending requests and saved hotels in a single dashboard.

      • Prestige launch priority

        Club members will be contacted first when the Prestige tier (30-day free trial) opens its doors.

        • Member rate

          A negotiated rate below the public price on eligible hotels. Displayed transparently next to the public price.

          • Activates with the launch of our member price comparator.
        • Breakfast for two

          Breakfast included for two guests at Little partner hotels.

          • Activates with the launch of our member price comparator.
        • Room upgrade

          If the next category up is available on arrival, you are upgraded automatically.

          • On request, subject to hotel availability
          • Activates with the launch of our member price comparator.
        • Hotel credit

          A credit redeemable at the restaurant, spa or on in-room services. Amount varies by hotel and length of stay.

          • Activates with the launch of our member price comparator.
        • Late check-out at 2 pm

          Stay until 2 pm on departure day, at no extra cost. Confirmed 24 hours in advance.

          • On request, subject to hotel availability
          • Activates with the launch of our member price comparator.
        • Welcome gift

          An in-room attention on arrival, chosen by the hotel (champagne, flowers, tasting).

          • Activates with the launch of our member price comparator.
        • WhatsApp Concierge (from Phase 6)

          A direct WhatsApp line to our concierge before, during and after your stay — channel currently being set up, rolling out from Phase 6.

          • Activates with the launch of our member price comparator.
        • GM introduction

          A note to the hotel management for a personal welcome on arrival.

          • On request, subject to hotel availability
          • Activates with the launch of our member price comparator.

        See all my benefits