History & sense of place
LUX ME White Palace reflects a distinctly Cretan idea of the seaside holiday: hospitality shaped by light, the rhythm of the sea and a refined simplicity that privileges space, flow and a direct relationship with the landscape. Its identity is not rooted in a historic palace, but in a Mediterranean way of living by the shore.
The hotel and its setting
The hotel’s primary asset is its setting. In Rethymno on Crete’s north coast, LUX ME White Palace stretches along a 1,000-metre beach of sand and pebbles, with open, light-filled public areas designed to extend the experience of the shoreline.
Rooms, suites and the art of staying well
At a seaside resort, the room is more than a place to sleep: it is a retreat from the midday heat, a base between beach and dinner, and a private extension of the wider holiday rhythm. Here, the accommodation is expected to mirror the hotel’s broader language of light, calm and ease.
Dining, between the Mediterranean and the rhythm of a holiday
Dining at LUX ME White Palace is part of the holiday rhythm rather than a separate performance. In Crete, meals naturally draw on Mediterranean ingredients and the island’s culinary vocabulary, while the resort setting calls for variety, ease and a strong sense of occasion from breakfast through to dinner.
Hippie Spa and seaside wellbeing
Wellbeing is central to the appeal of LUX ME White Palace, and the Hippie Spa gives that promise a clear focal point. In a setting shaped by sea, light and open space, spa time becomes less about retreating from the holiday than deepening its restorative quality.
Concierge, welcome and day-to-day services
Luxury is often measured in the least theatrical details. At LUX ME White Palace, round-the-clock reception and concierge services, daily housekeeping, turndown, luggage storage, laundry and multilingual staff all contribute to a stay that feels smooth, legible and genuinely restful.
The art of living in Rethymno and on Crete’s north coast
Staying here also means engaging with a broader Cretan way of life. Rethymno offers a compelling balance between beach destination, historic town and gateway to the island’s interior, allowing guests to alternate between complete rest and more textured discoveries.
Booking through MyConciergeHotel
Booking LUX ME White Palace through MyConciergeHotel means approaching the stay with editorial discernment as well as practical planning. The value lies in matching the hotel’s strengths—its beach, light-filled spaces, spa and suitability for both couples and families—to the traveller’s actual holiday rhythm.
