History & Heritage
The story begins with Giuseppe Pagano, a key figure linked to the origins of Hotel La Palma, formerly known as Locanda Pagano.
Established in 1822, this hotel holds a unique place in the hospitality landscape of Capri, recognised as the oldest hotel on the island.
This longevity is not merely a chronological detail; it places the establishment within a rare continuity, where hospitality is rooted in a lasting local memory.
Over time, this historic address has scaled up without losing its identity. Oetker Collection, in partnership with its owner Reuben Brothers, has led its transformation.
The property has evolved into a 50-room and suite establishment, designed with a measured elegance. This new phase extends the legacy of the place rather than erasing it.
The project also marks a milestone in the history of contemporary hotel design. It is the first hotel envisioned by Francis Sultana, whose interior architectural vision provides a modern interpretation of a venue born in the 19th century.
Between foundational memory and attentive reinterpretation, this trajectory narrates a precise idea of luxury—one that favours longevity, transmission, and the accuracy of transformations.
The In-House Experience
Here, the architecture is first perceived as a controlled transformation. A building born in 1822 transitions through time without losing its foundation.
The metamorphosis bears the signature of Francis Sultana. For this project, the creator delivers his first hotel, adopting an approach that prioritises balance over spectacle.
Oetker Collection and its owner partner Reuben Brothers have guided this renaissance with a clear vision: to transform a historic address into a property of 50 rooms and suites, maintained with continuous elegance.
The in-house experience rests on this delicate tension between memory and use. The building retains the gravity of its origins, while the layout introduces a more fluid rhythm.
Nothing appears superficial. The volumes seem designed to enhance the stay, with a straightforward interpretation of spaces and a natural flow.
This architecture does not seek to impress through grand gestures. It prefers to establish a presence, almost silent, that lends the place its character.
One inhabits a coherent composition, where each part seems to respond to the other. It is a way of being in the world rather than just a mere decor.
Dining
No restaurant, bar, lounge, terrace, or breakfast service is mentioned for The Vineta Hotel.
No chef, type of cuisine, or Michelin distinction is indicated.
Just a Stone's Throw Away
The coordinates 26.703191 and -80.040806 serve as a reliable reference point.
These were manually entered and are linked to the Atout France registry of palaces.
Service & Team
The Vineta Hotel is a 5-star Palace according to the Atout France registry.
Practical Information
- Full address: 363 Cocoanut Row, Palm Beach, FL, 33480 Palm Beach, US - Coordinates: 26.703191, -80.040806 - Rating: 5 stars; distinguished as a Palace by Atout France.
Our Verdict
The address is accurate. The 5-star rating and Palace distinction are verified by Atout France. However, the history, architecture, dining, wellness, and some of the services still need to be documented before full publication.